STAY·WILD™ 📿- Officially launched

Photo by Malcolm Wade

What a big day! Today I’m so excited to officially launch STAY·WILD™ - Bracelets with a cause.

Our world is changing, and changing fast. Earth has lost half of its wildlife in the past 40 years. From polar bears in the Arctic to lions in Africa’s plains, wild animals are disappearing. As well as losing their habitat to human development, they’re being caught and killed mainly for profit.

In Africa, 35'000 elephants are poached each year, purely for their ivory. In just a decade, more than 8,300 African rhinos have been poached. Lion populations have plunged by more than 43% in the last two decades. With only 20'000 wild lions left in all of Africa, we’re running out of time. We need to change this decline, and I truly believe that every minute we’re not helping our planet in some way or another is a waste of time.

Wildlife photographers and filmmakers, have a wonderful opportunity and great responsibility to share stories about wildlife, stories that both celebrate and also raise concern around conservation issues. My tireless efforts to document and protect the few remaining areas of wilderness are fueled by true love for nature and a desire to protect what's left. As photographers, we have the chance to put into clear focus the beauty and richness of nature which we all have a communal responsibility to protect. But there is always more we can do.

That’s why today I have decided to create my own line of handmade products, Stay Wild, to support and help wildlife conservation. 50% of profits will be donated to non-profit organizations making a difference every single day. 

I’ve chosen to support two organizations with whom I have worked over the past years, whose amazing work on conservation and education is widely recognized. WildAid and Nomad Tanzania Trust

WildAid is the only organization in the world working to reduce global consumption of wildlife products, and to increase local support for conservation efforts. It’s not traditional conservation, but I do believe it’s the only long-term solution to preserve our biodiversity. Their work has been focused in Asia where the demand for wildlife products is at its peak. Their list of ambassadors includes over 100 celebrated names from around the world and they’ve reached hundreds of million people with the message « When the buying stops, the killing can too ».

Proceeds from the sales of the bracelets will go towards WildAid’s campaign in Tanzania, which will focus on rallying public and political support for the conservation of the African lion.

Nomad Tanzania Trust is a much smaller non-profit organization. They work on three main areas of focus; Conservation, Education and Health. Their in-house team work alongside their camp folk to run initiatives of their own, as well as using their influence to generate awareness and support for projects that are strongly aligned with their core Nomad values. 

The gemstone bracelets are hand-made by Edith van Zanter, a jeweler from the Netherlands. We use a selection of carefully sourced semi-precious stones and recycled beads from glass bottles.

All of our charm bracelets feature an adjustable organic cotton cord that has been hand dyed using roots, berries, bark, leaves, and wood. They are certified by Global Organic Textile Standard.

We ensure an ethical and green supply chain that respects the environment in ways it can continue to flourish for generations to come. We purchase all of our fibers and beads from other small businesses and as many individual artisans as possible and make sure the ethics of their practices and sources are compliant with a fair-trade standard.

Together we can make a difference: Save endangered species - Protect their habitats - Help local communities

So please #JoinTheHerd by purchasing your bracelet and share awareness around you.