And here's the new Sony a9 and the new Sony FE 100-400mm GM.

Sony just announced its most impressive camera to date, the a9. If you've been thinking about making the switch from Canon or Nikon to Sony, this camera may make that decision easier. 

This camera was created with professional sports and wildlife photographers in mind. Instead of competing with the 42-megapixel a7R II, which most people consider a "studio camera," the a9 will be geared towards photographers who need speed. The sensor falls right in-between the a7R II and the a7S II at 24.2 megapixels, but in almost every other way, the camera is a big improvement. 

The first exciting feature is that this camera offers blackout-free shooting, meaning that you will be able to see your subject in the viewfinder 100 percent of the time as you snap up to 20 frames per second. Standard DSLR cameras are incapable of doing this because the mirror, used to see through the lens, needs to flip up to take the picture, blocking your view as the camera exposes. The a9 will work like a video camera, snapping pictures instantly without any break in the feed. If you need silent shooting, the camera can shoot without any sound while using an electronic shutter. 

The autofocus is probably the most impressive aspect of this camera. The a9 has 693 phase-detect AF points that cover 93 percent of the entire frame. No more having to focus and recompose, because basically, you'll be able to focus on any point in your frame. 

This camera also comes with an Ethernet port, which may allow the camera to be controlled over a network and of course the camera also has 4K video and 5-axis stabilization along with dual SD card slots. 

The a9 will be released on May 25th for around CHF 4'998.

In the same time, Sony has today also introduced the FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom.

In order to keep up with fast-moving action, the new FE 100-400mm GM super telephoto zoom lens features a combination of double linear motor and a Direct Drive SSM actuator, which also ensures precise, quiet operation.

The double motor system allows rapid focus lens drive acceleration to capture the sudden motion that is common with sports and wildlife photography, while high precision positioning control and a newly optimized AF algorithm ensure the subject is quickly found and focused on. This ensures that the maximum AF performance of a camera like the new α9 is realized.

In order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the new FE 100-400mm GM weighs in at a mere 49.3 ounces (1,395 grams), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras.

Functionally, the lens has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style. There is also a focus hold button that can also be assigned to variety of functions including focus mode selection, AF area selection or the popular Eye AF lock feature.

Chris Schmid